Pepsi
Pepsi are to launch a new clothing lined for women with the help of some celebrity endorsement.
Advertising campaigns for the soft drinks company have starred the likes of David Beckham, The Spice Girls, and Cindy Crawford and now they are recruiting famous names to front thier latest venture.
Pepsi have already launched a menswear line which is currently available in 200 stores and now they are planning to repeat that success in the highly competitive womenswear market.
"This is not a line that will be advertised in style magazines, but could be photographed on a star and featured in that magazine," said Joanne Loria, executive vice president of the Joester Loria Group, Pepsi's licensing agency,
The line will include sportswear, denim, and outerwear retailing from $12 and will be available in 1000 stores in the next year.
Female First- Caz Moss
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