Todd Anthony Tyler was revealed yesterday as both a judge and resident photographer for new upcoming reality television series Fit For Fashion.
Joining him on the show will be fashion journalist and model Louise Roe who's hosting, in a project that's part of the UK government's GREAT Britain Campaign.
Airing from this October, 12 'ordinary' men and women are to be transformed into fit and stylish individuals, boosting their confidence and featuring inspirational stories, expert fitness advice and fantastic styling.
The series aims to motivate those watching at home to reach their own full potential and get into the best shape they can.
Todd said after the announcement: "I'm absolutely thrilled to be part of Fit For Fashion it's a fantastic show and great opportunity for me to show my talents outside of fashion and in fitness, which is a big part of my life. I can't wait to it to hit screens later this year and the fact it's being backed by the UK Government is incredible."
Drawing from his personal experience as a model and fashion photographer, Todd will bring together two elements of the show and be a real driving force in making it an innovative and unique series.