Dan Osborne is hoping to raise awareness for charity by stripping off.
The TOWIE star posed in nothing but a pair of white boxer shorts on Page 3 of The Sun today, in aid of the paper's Feel 'em Friday initiative to raise testicular cancer awareness.
Teaming up with The Movember Foundation to promote the cause - aiming to encourage men to check themselves for signs of cancer - he admits the statistics relating to the disease left him "shocked".
The hunk explained: "Men often don't think enough about our health - and we need to start. The statistics are shocking, and the only way to change them is to get blokes checking themselves, and going to the doctor if they find anything.
"As soon as you have a kid your whole perspective on life changes. You know you need to be there to care for your child - so you have to start looking after your health. And of course, when Teddy's older I'll speak to him about how important it is for him to check himself."
Joined in promoting the campaign by the West Ham United football team, they also stripped off for the launch of the initiative on November 7.
To get involved today visit Movember.com or Text MOVE05 £5 to 70070 to donate.
Tagged in Dan Osborne Jacqueline Jossa