Stacey Dooley is reportedly set to sign a £250,000-a-year deal with the BBC.
The 32-year-old presenter - who also won the sixteenth series of 'Strictly Come Dancing' - is set to pet pen-to-paper on the money-spinning contract, which will mean she'll appear exclusively on the BBC.
An insider told The Sun newspaper: "The execs were absolutely terrified about creating Stacey as their new working-class star on 'Strictly' and then losing her to another broadcaster like ITV or Channel 5.
"She was happy to stay loyal to the BBC where she has done the vast bulk of her serious work before 'Strictly' so was happy to sign up exclusively.
"You can expect to see a lot more of her on television over the coming months. They can't get enough of her."
The likes of Michael McIntyre, Danny Dyer, Nick Knowles and Graham Norton have previously signed similar deals with the BBC.
Earlier this year, Stacey admitted she felt like an imposter at the beginning of her career.
The presenter didn't take the traditional route into journalism and admits it left her feeling like she had something to prove.
She said: "I work in current affairs and I make lots of documentaries often about very highbrow issues I suppose. I left school at 15, no GCSEs, no qualifications.
"When I started my career, I remember walking into this very foreign, daunting environment and thinking, 'I don't sound the same, I don't look the same, I didn't study in any of these guys' places.'
"But you either let that cripple you and there's that temptation to conform and behave the same, mimic their behaviour, or you think, 'Actually, I've got to really take ownership of it here, work really hard and prove myself.'"
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