Noel Edmonds' game show 'Cheap Cheap Cheap' is reportedly set to be axed.
A recent episode of the programme - which has failed to connect with viewers in the way the host's other show 'Deal or No Deal' did - was watched by just 80,000 viewers, and it's now thought producers at Channel 4 aren't committed to bringing it back once its current first series comes to an end because of the plunge in ratings.
A source told The Sun newspaper: "Channel 4 took a chance with this show but it hasn't gone as well as expected. It was a strange concept and it seems viewers struggled to get on board. Bosses are now deciding whether it will continue after the current series. Meanwhile the team are hoping the figures don't get any worse."
However, representatives for 'Cheap Cheap Cheap' - which is Noel's first hosting gig since 'Deal or No Deal' was cancelled by the broadcaster last year - have said it's "too early" to make a decision on its future because it's only half way through the first series.
A spokesperson explained: "It's too early to say whether it will return."
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