Noel Edmonds is set to launch the first radio station for pets.
Noel Edmonds
The 'Deal or No Deal' presenter - who is not afraid to voice his opinions - is adamant he hasn't "lost the plot" after he decided to set up a website stocked with motivational speeches for animals that may be feeling under the weather.
Speaking to the MailOnline, he said: "What plot? Someone accused me of having 'gone off the rails' but I've never been on them hence the success and happiness I enjoy on a daily basis. I always have a giggle.
"Too many people take the living experience too seriously. What's the point of life if we can't be positive, have fun and make the world a better place?"
Since the 67-year-old host revealed his plans, he's had more than 2,000 email applications seeking his help so he's now decided to bring the launch forward and is hoping his radio station called Positively Pets will be on air by Christmas.
He said: "We have now decided to bring forward our plans to launch the world's first radio station exclusively for animals - Positively Pets - and hope to be on-air by Christmas. I'm inviting pet lovers to send in their audio messages for their loved ones and we will broadcast them plus music requests and 'special relaxing tones' for pets left at home alone."
Noel's decision to launch his radio station for furry friends comes just weeks after it was revealed his show 'Deal or No Deal', which he's fronted for 11 years, is getting the chop.
A source said recently: "'Deal Or No Deal' doesn't get the ratings it used to and it is not a cheap daytime show to make. Noel and 'Deal' had a great run but bosses have just decided it is the right time to end the series."
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