Michaela Strachan wants people to stop washing their jeans so often to help save the planet.
Michaela Strachan
In a bid to make a positive difference to animals and their habitats in the UK and abroad, the 'Springwatch' host has teamed up with Old Mout Cider and WWF's Head of Climate Change, Gareth Redmond-King, to offer their top tips on simple lifestyle changes which will help make Brits more eco-friendly.
The 53-year-old conversationalist suggested that denim jeans don't need to be cleaned as often as people think, and cited fashion mogul Stella McCartney, who is a long-time advocate of avoiding the washing machine in order to avoid releasing plastic microfibres into the environment.
As well as washing them less frequently, the former 'Countryfile' host suggested using "organic non-harmful washing powder and put on a cool, short wash".
Michaela also recommended that festival-goers ditch single-use make-up removal wipes, ensure their glitter is biodegradable, leave nothing behind and take re-usable water bottles and coffee cups.
The 'Really Wild Show' star is also a believer in "green gifting" such as buying someone a tree through a charity or adopting an animal in their name rather than opting for a conventional present.
She said: "For my 50th a few years ago I got everyone to buy a tree through a charity ... My son Ollie gets a different adopted wild animal every year for Christmas."
Another suggestion was using trains rather than flying if you're travelling in Europe and the TV personality proposed that if holidaymakers are flying overseas, they donate money to a charity such as The World Land Trust, which is a UK non-profit organisation which aims to ensure conservation of plants, animals and natural communities in areas at risk.
Visit Oldmoutcider.co.uk/wwf to find out more about habitat loss and what you can do to help.
Tagged in Michaela Strachan Stella McCartney