Stella McCartney has been named PETA's Person of the Year for her commitment to creating stylish collections without using animal products.
Stella McCartney is PETA's Person of the Year
The fashion designer has declared she feels "so proud" to have landed the 2024 title following the launch of her latest campaign titled 'It’s About F****** Time' which aimed to inspire "our community to take action for Mother Earth and her creatures" and was a joint venture with PETA to stop the use of leather in the fashion business.
Stella said of the honour: "PETA and my parents collaborated to shape what animal rights are today, which is why I feel so honoured and privileged to be named Person of the Year.
"I have felt connected and committed to this courageous, rebellious, kick-a** movement since I was very young, from our joint video calling to ban fur farms in the UK in 1998 to our feather-free pledge for the fashion industry in 2024.
"I feel so proud to have a team around me who also see the importance in raising awareness not only for animal rights, but human rights and our planet as well. I look forward to continuing our mission with PETA - giving a voice to the voiceless and, I hope, ending animal suffering once and for all."
PETA Founder Ingrid Newkirk added: "Stella McCartney’s rallying cry for cows and birds is just her latest wonderful action in a long career spent creating fabulous designs free of leather, feathers, and fur.
"PETA is delighted to recognise her as our 2024 Person of the Year and urges brands still stealing what belongs on animals’ backs to take a page out of her lookbook and embrace creative, animal-friendly materials."
As well as calling for an end to leather use, Stella also recently teamed with PETA to launch the Feather-Free Pledge to encourage designers and retailers not to work with feathers.
A message posted on the designer's website stated: "We have never used feathers, leather, fur or exotic skins in any of our collections since day one. We hope by signing PETA’s Feather-Free Pledge, we can encourage both fashion brands and consumers to follow our lead."
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