Joe Wicks has been offered a huge deal to create a healthy ready meal range with Tesco.
Joe Wicks
The 33-year-old fitness guru is said to have previously turned down an offer to create a range of microwave meals with the supermarket chain, but they are now thought to have offered him a deal "of around £3.3 million" after he became a household name with his YouTube PE lessons amid the coronavirus pandemic.
An insider told The Sun newspaper: "Joe is currently signed up with Gusto, where customers get fresh ingredients to their door, but Tesco have approached him again and his team have agreed to a meeting with them once that contract ends.
"The range will be something completely different and will have to adhere to Joe's strict way of working in his Body Coach plans but the team are sure they can make it work."
Joe was reportedly set to create a range of healthy microwave meals with Tesco in 2018, but he is said to have pulled out of a deal.
It is thought the new range would have to align to The Body Coach's meal plans.
An insider added: "Tesco know Joe's popularity has swelled because of his PE classes and have thrown around the idea of doubling the previous figures, which would take them to a package of around £3.3 million."
The offers come after Joe turned down an offer to have his own TV show following the success of his online workouts in a bid to keep his fitness shows open to everyone.
He explained: "I have decided I want to stay on YouTube because I want it to have a global reach.
"I don't want to be exclusive to one place. I have been blown away by the response."
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