Joe Wicks is reportedly set to land a £1 million book deal following the success of his YouTube PE classes.
Joe Wicks
The 33-year-old fitness coach has been helping to keep people active amid the coronavirus pandemic through his online fitness videos - and publishers are said to be keen to cash-in on his popularity.
A source told the Sunday Mirror newspaper: "Publishers know, with the huge success of being the nation's PE teacher, he's now a household name and they are desperate to tap him up to release his own range of children's books in time for Christmas this year.
"He has become a very familiar face with thousands of kids and is to PE what Jamie Oliver was to school dinners. It's gold to publishers and offers are already at £1 million."
Meanwhile, Joe recently revealed he's raised more than £80,000 for the NHS from his YouTube PE lessons.
The fitness guru - who is known as The Body Coach - is donating all the money he makes from his online 'PE With Joe' workouts throughout the coronavirus pandemic to the National Health Service.
He said: "I saw the views and it's unprecedented. YouTube isn't a massive part of my business. It's free content, I love sharing it, but obviously with the views comes more ad revenue.
"I saw the number and I was blown away. I thought that money had to go somewhere special, and it felt right to be the NHS.
"I'm so proud I'm doing it. In the past week alone on the videos the ad centre is almost at $100,000 [£80,950].
"Every penny of every workout we do from this school stuff is going to NHS in the UK, so we are raising money during these workouts.
"The more we do it, the more we raise. I'm so proud of that. We've had 22 million views on six videos, so it's been unbelievable. It's insane."
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