Gemma Owen has signed a six-figure deal with PrettyLittleThing.
Gemma Owen signs six-figure PLT deal
The 19-year-old 'Love Island' runner-up was offered the mega deal by PLT founder Umar Kamani following a series of meetings this month and Gemma called the collaboration a "dream come true".
She told MailOnline: "This really is a dream come true for me. I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including 'Love Island' alumni is really special.
"The team has been amazing and I'm excited to get to work and start designing some collections for you all."
Kamani said: "Gemma is the perfect person to represent the PLT consumer; she's smart, confident, ambitious and has a much loved, relatable style.
"We're very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections, and shoots with our customers."
Gemma is the first UK brand ambassador for PrettyLittleThing since 2019 'Love Island' runner-up Molly-Mae Hague, who now the brand's creative director.
Gemma - who came second on the show with partner Luca Bish - will be designing her own PLT collections and helping the brand to launch its new resale platform PLT Marketplace.
She will also be creating exclusive content across PLT's social media channels.
Meanwhile, it was recently revealed that Gemma and Luca are practically living together.
The star has been staying with the 23-year-old fishmonger while working in London since the pair came out of the 'Love Island' villa, but Gemma - who is from Cheshire - admitted they are looking at getting an apartment "up north".
Asked if she is planning to move in with her boyfriend soon, she said: "I'm based quite a bit down in London with work so I've been staying with him. We're pretty much moved in with each other ... wherever we go, we're following each other.
"I think he's keen to look at an apartment up north, so we can have a base. So yeah, in the near future definitely."
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