Welly boots?
Offer of the day website took 1,123 men and women between 18-30 and asked them ‘Have you ever attended a festival in the past or do you plan to in the future?’ to which 34% said that ‘yes’ they had attended in the past, and 24% said that they ‘planned to attend one’ in the future. The rest, 42%, had no plans to attend one and had never done so.
Those who had been to a festival were asked 'When packing for a festival are you/will you be more interested in packing for a good time or ensuring that you have an itinerary to make your experience as comfortable as possible?' 58% of men said that they would pack for a good time and 61% of women said that they would prefer to prioritise comfort then having a good time (39%).
They were then asked, taking out of the equation tents and sleeping equipment what they would prioritise and they came up with the following list:
The top 10 items deemed essential by men were as follows:
1. Alcohol - 61%
2. Funny fancy dress - 53%
3. Snacks - 51%
4. Protection - 47%
5. Drinking games - 45%
6. Outdoor games (e.g. a football) - 42%
7. Paracetamol - 39%
8. Water - 38%
9. Wellington boots - 37%
10. Wet wipes - 35%
The top 10 items deemed essential by women were as follows:
1. Wet wipes -72%
2. Dry shampoo - 58%
3. Wellington boots - 55%
4. Antibacterial hand cleaner - 53%
5. Toilet roll - 51%
6. Perfume - 47%
7. Umbrella - 41%
8. A mirror- 38%
9. Sun lotion - 36%
10. Waterproofs/poncho - 35%
Those who had been to a festival before we then asked how much they spent on the entire trip and the average came out at £230 per person. This amount can be reduced significantly by looking on offer of the day website under the camping tab.
Ennis Al-Saiegh, marketing director of the website offer of the day, had the following comment:
“It seems that men and women have different views on what’s essential when it comes to festival camping. Women seem to make the sensible stuff as a priority, but men appear to focus on the good times!”
He continued:
“It would suggest that there’s more of a cavalier attitude amongst the men surveyed. Maybe it’s pre-festival exuberance or post-festival nostalgia, but it would be interesting to see if the list changes two days in! We’ve seen a noticeable increase in camping related search terms over the past couple of weeks so it suggests that festival season is definitely high on the list of shopper’s summer priorities, with a number of the items on the list included amongst them.”