Bruno
As Bruno hits cinema screens around the world today, the character's home nation of Austria is already reaping the benefits of Bruno mania. Hotels.com has seen a 120% rise in searches for hotels in the Austrian capital of Vienna, following the UK premiere in Leicester Square last week.
The film, which has generated headlines around the world since filming began, follows Sacha Baron Cohen's Bruno - a gay Austrian fashion reporter - as he tries to 'become a 'superstar' in the US after being fired from his show for disrupting a catwalk event during Milan fashion week.
Alison Couper, Director of Communications for Hotels.com, says: "It's interesting to see the impact a character like Bruno can have on people's behaviour. He might not be the obvious 'ambassador' but he is certainly piquing the interest in Vienna."
A Bruno inspired 'fashionista' guide to Vienna
Sleep at the five-star Hotel Das Triest, a fashion hotel which has been re-designed by Sir Terence Conran, and the hotel in Vienna to be seen at. From £138 per room per night.
Drink at the Conran-designed cocktail lounge at the Hotel Das Triest, or hang out with the 'it' crowd at The Onyx Bar at the DO &CO hotel at Stephansplatz 12, which transforms into a VIP club every month.
Eat at the DO & CO Restaurant at Stephansplatz 12. Renowned for its dishes from around the world, this is a favourite eatery with the fashion crowd with stunning views across the city.