Are you a competitive parent? Is the excitement of sports day too much to handle? Are you taking extra gym classes to ensure you’re fit as a fiddle? It seems the urge to come out on top has pushed parents to their limits, even going as far as buying their own adult racing sack so they can get plenty practice in time for the big day.
Parenting on Female First
The eagerness may have stemmed from non-other than posh and becks which saw David and Victoria Beckham take part in their son’s school’s parent relay race last year. The anticipation of Sports Day has seen parents preparing months in advance to impress their kids and beat fellow mums and dads.
Amazon.co.uk have seen an increase in sales of the adult racing sack with a staggering 263% month on month rise. Revealing parents will stop at nothing to be crowned the winner of the race.
A further 221% of parents have even purchased stopwatches in order to beat their personal best. To improve accuracy, parents have been buying ring toss sets which has seen an increase of 142% month on month. Rounder’s kits have also proved popular- extending the family picnic with a competitive sport, meaning that sales have risen by 1,100% month on month.
Not all parents are quite as successful on the field as they might like, and for those that fall at the first hurdle, First Aid Kits have also risen 11% month on month.
Other celebrity parents who have been involved in the action have tweeted about their kids sports day.
“As the popularity of the ‘Parent’s Race’ continues, it appears that parents are now going the extra mile to impress on Sports Day,” commented Xavier Garambois, Vice President of EU Retail at Amazon. “Don’t be surprised to see parents practicing the sack race in their back garden or training with an egg and spoon in the local park.”
“Whether you’re encouraging your children to be the next Andy Murray or see yourself as the next Judy Murray, Sports Day is a great motivator for all the family to get fit and have fun together,” commented Ian Bradley, Sports & Outdoors Store at Amazon.co.uk Ltd.
Jason Manford tweeted on the 3rd July: “3 out of 4 races won by Team ladybird. I’ve asked for a urine sample from every child. Something dodgy I think. #sportsday
Simon Pegg tweeted on the 2nd July: “School Sports day today. I’ve been training for this for months. Snack, egg & spoon, three legged, those other dads don’t stand a chance.
Find a range of products to help get a head start before Sports Day with the Sports & Outdoors Store and Toys & Games Store at www.amazon.co.uk.