HiPP, the successful organic baby food company, has launched a popular new Baby Club for Mums and mothers to-be with unique gifts and features and a fantastic new weaning gift for all subscribers. The website, www.hippbabyclub.co.uk was launched in April following HiPP’s extensive research which revealed how important the internet is becoming for new mums. Whilst family and friends are still a vital source of information, the internet is becoming increasingly popular with new mums and mums to be offering them constant and reliable help, support and advice in our ever-changing busy world. HiPP’s insightful research project surveyed over 3,700 new mums and mums-to-be and revealed that:

Whereas women traditionally relied on relatives for advice and support, they are increasingly moving towards the internet as a source of parenting advice & information as it is accessible 24/7 82% of mums interviewed used the internet as a source of information & advice during pregnancy or when they had their first baby For Mums, the big advantage of the net is that it is available any time of the day which, as any new mum knows, is when they are in need of reliable advice. 46% of mums that answered, said they used sites in the evening and 16% even logged on in the middle of the night – when their own health visitor and even close friends and relatives just weren’t contactable 20% of parents surveyed said that out of all avenues they use for information gathering, they felt most comfortable using baby/parenting forums to get advice and 35% said they used both forums and face to face mum and baby groups When asked what mums found most useful about baby discussion forums and chat rooms, 35% admitted that they found it reassuring that “I am not the only one….” Almost half of mums surveyed (47%) were keen to have an on-line blog or would consider it in the future, to share their experiences and photos with friends and family

Eileen Hayes (parenting and child expert and Editor in Chief of ‘Your Family’ magazine) says: "Having a baby has always been a stressful as well as enjoyable experience. Mums today face a lot of different pressures that their own mums may never have had to worry about, such as having to return to work in a few months’ time or being far away from family and friends. The advantages of www.hippbabyclub.co.uk are that it allows mums access to in-house weaning experts, something which would have been impossible a generation ago, and it does this at times to suit them. Baby care has always been 24/7, particularly in the early months, but now no matter what time of day or night you need help, it is there for you. The other big advantage is in letting you talk to other mums going through the same experiences, which can be really reassuring when you realise everyone is in the same boat."

"When I had my first baby, I was a long way away from my family, and relied heavily on experienced friends and health professionals for the advice and support that every new mum inevitably needs some of the time. I would have loved to be able to use the technology that's available now to have questions answered and to talk to other mums anytime of the day to find out how they manage things." The “baby blog” is a personal web space provided by the HiPP Baby Club to record key milestones during pregnancy and baby's first year. It is a private and permanent record and you can choose to invite guests to view your news, pictures and treasured moments. Each member of www.hippbabyclub.co.uk can create their own individual online baby blog complete with a personal photo gallery and events calendar which can be shared with friends and family – the perfect way to stay in touch with those near and far in our hectic world.

“We used our research to make sure that the HiPP Baby Club gives our mums what they really want and need. Our in-house experts can help with their questions, and alongside this, the HiPP members’ chatroom is the perfect place to ask those odd, embarrassing and awkward questions and to find out about other Mums’ similar experiences” says HiPP’s Marketing Manager, Jane Mayall. Ensure you visit www.hippbabyclub.co.uk and log on today to receive your free: FREE personal baby blog
40 FREE photo prints
Fantastic new weaning gift
FREE samples and coupons
Personal pregnancy and baby advice from the HiPP experts
(NB – joining eligible for parents with babies up to 12 months)
Regular email updates from HiPP Baby Club contain offers,
competitions, advice and tips for each new stage of baby’s life.