New research from VoucherCodes.co.uk reveals that one in ten parents of secondary school children will be buying big name tech brands to help increase their child’s self-esteem ahead of the new school year.
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Over a quarter of parents feel under pressure to buy their kid the latest smartphone, whilst almost one in five will be buying a brand new laptop for their teen. Fifteen per cent of parents will get their child an iPod and the latest headphones to help them fit in, whilst nearly one in ten will be spending upwards of £300 on an iPad.
Parents are so concerned about their teen fitting in at school that over a third worry they will spend more money than they intend to on must-have gadgets, whilst another third predict they will get themselves in to debt buying top-of-the-range tech.
Duncan Jennings, co-founder of VoucherCodes.co.uk says: “Secondary school can be a particularly tough time for children and parents naturally want to make sure their kids are happy and fit in with their peers. However, it’s interesting to see that it’s not just children who believe that brands will help them fit in – a large portion of parents do too.
“Kitting kids out for school is an expensive business, but by shopping smartly parents can still afford to buy their children the latest must-have gadgets without breaking the bank.
"There are a great range of discounts and deals available for top brands online and a little research can help parents ensure they’re getting the most bang for their buck," he says.
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