Tesco Loves Baby is a new brand

Tesco Loves Baby is a new brand

With the aim of helping parents every step of the way, Tesco has announced the launch of a new brand - Tesco Loves Baby, which hit stores a couple days ago.

The new Tesco Loves Baby range has products for every age and stage right up to three years old and is even bigger and better than before. From nappies, wipes and toiletries to feeding and weaning accessories, Tesco is providing parents with all of the key baby essentials.

Becoming a parent is a life changing experience and Tesco syas that it understands how overwhelming it can be. Mums and dads often need information, expert advice and quality products they can trust at prices they can afford, which is why Tesco says that it is launching a “fantastic range of new and improved products and packaging.”

In order to support parents 24-7, the Tesco Baby Club has a new name and new website, which offers support for parents around the clock with features on parenthood, advice from experts, delicious recipes, competitions and great money saving offers.

Whether you are a mum-to-be or growing your family, the Tesco Loves Baby Club offers a wealth of information to help make parenting easier. (For more information visit www.tesco.com/babyclub).

Tesco is also supporting the Bliss Family Support Helpline to make sure parents have the support and guidance they need, every step of the way. Bliss is a UK charity that works to provide the best care and support for all premature and sick babies and their families.

Lorna Dickinson, Category Buying Manager for Baby, said: “We are dedicated to supporting all the parents who visit our stores each week, which is why, Bliss is a charity very close to our hearts. We are proud that we’re able to help care for parents with premature and sick babies at the time they need it most.

“In addition to supporting Bliss we also wanted to ensure mums and dads had products that met their little ones daily needs. We spoke to parents across the country and developed an innovative range for every age and stage at great value prices. Our improved Tesco Loves Baby range of baby and toddler essentials has been created by experts to help parents care for their baby and toddler as they grow.”

Have you tried any new products from the Tesco Loves Baby range? Tell us what you thought of them in the comments below or tweet us @FemaleFirst_UK

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