The research by Morrisons found that families are making sacrifices this year in order to cope with the additional outlay of spend over the festive break.
We recognise that Christmas lunch can be one of the most anticipated and special moments of the festive season and we believe it is everybody’s right to enjoy a special Christmas, whatever the budget
Over a third of families will be consciously cutting back on presents, 19 per cent will be leaving empty stockings for their partners and a fifth of families will be cutting back on the obligatory Christmas treats such as chocolate boxes and biscuits, in a bid to cut their festive outgoings.
The average British household will fork out £48.30 on the Christmas Day spread as well as another £47 on drinks during the Christmas period. Weighing in at £12.38 per head for food compared to £3.60 on a normal weeknight dinner, bellies may be full but pockets empty around the festive lunch table.
Morrisons Chief Executive, Dalton Philips, said: “We’re all only too aware that these tough economic times are causing customers to cut back their spending plans. We recognise that Christmas lunch can be one of the most anticipated and special moments of the festive season and we believe it is everybody’s right to enjoy a special Christmas, whatever the budget.
"This is why we’ve worked especially hard this year to create a range of products at prices which allow you to create a traditional Christmas Day dinner for as little as £2.49 per head.”
In a bid to control their budgets, Brits are also planning a savvy approach to their shopping this year to ensure Christmas isn’t compromised due to cost and also to retain control of their spending.
Over two fifths (44 pe cent) will use promotions, deals and vouchers, 32 per cent will religiously stick to a prepared shopping list to keep them on course and almost half (47 per cent) will aim to only buy what they need.
Another 24 per cent will be reducing travelling to see friends and family. We’ll also try to limit influences on spending too, with 14 per cent of us planning to leave the kids at home when shopping, and a fifth (19 per cent) aiming to stay strong and not yield to pester power when it comes to Christmas spending.
Christmas spending |
Average Cost |
Christmas Day Meal |
£48.30 |
Food snacks and treats |
£52.40 |
Drink |
£47 |
Presents and stockings for family |
£162.30 |
Presents and stockings for friends |
£48.60 |
Crackers, wrapping paper, Christmas cards |
£25.30 |
Decorations & Christmas tree |
£29.50 |
Petrol and other travel |
£31.90 |
Entertaining guests |
£33.20 |
Total |
£478.50 |
Morrisons is actively supporting families shopping on a budget this Christmas, and is offering savings of £59.20 from an average spend on presents, with the Christmas Saver scheme and the Christmas shopping basket.
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