Magic Appeals to Brit Adults and Children
As Halloween approaches, toy company MGA Entertainment has unveiled a new survey which lifts the cloak on magic in the UK. Designed to mark the launch of the Bratzillaz doll range – the witchy glam cousins of the ever popular Bratz dolls – the research shows that even in the 21st Century the UK has a strong belief in magic, and both adults and children yearn for magical powers.
Do you believe?
The survey of more than 2,000 adults and 500 children aged eight to 15 years shows that 36 per cent of children and 17 per cent of adults believe in magic, with women being more open to the dark arts than men (22 per cent of women believe in magic compared to 13 per cent of men).
What’s more, the vast majority of both adults (78 per cent) and children (90 per cent) have wished at some time that they had a magical power that they could use. When asked which power they would most like: a quarter of children want to take to the skies with the ability to fly; while sensible adults are torn between invisibility and the ability to tell the future.
Royal powers for Will and Kate
We know how much young girls love magical play, but it is fascinating to see that even in today’s scientific era nearly one in five adults believe in magic too
With Prince William recently confessing that he too would like the ability to become invisible, MGA asked their subjects which magical power they thought the Duchess of Cambridge would like. Given recent scandals, it’s no surprise that invisibility was the most popular choice (selected by 28 per cent of adults and 19 per cent of children), but children also thought that a spell for everlasting love, or the ability to talk to her puppy Lupo, might be popular with Kate too.
Which witch creates magic this Halloween?
The new range of Bratzillaz dolls from MGA are the perfect toys for Halloween this year, but which real life witch would people like to grace their Halloween parties. Well here there is a clear generational-divide as 42 per cent of eight to 15 year olds opted for Harry Potter’s friend Hermione Granger, while a third of the over 55-year-olds cast their minds back to the witch next door, Samantha from Bewitched.
It seems most children are looking forward to Halloween, with half primed to go trick or treating, more than a third getting ready to party, and 21 per cent planning an evening of scary movies. However this enthusiasm isn’t shared by all adults. Only 17 per cent are set to party and nearly a quarter of UK adults wish that Halloween didn’t exist.
Jo Body, Head of Marketing at MGA Entertainment, said: “We know how much young girls love magical play, but it is fascinating to see that even in today’s scientific era nearly one in five adults believe in magic too. The new research clearly shows that most of us have wished for magical powers at some point in our lives – and I know I’d love to be able to fly away when I’m stuck in traffic!
“It’s great to see that children across the country are really looking forward to Halloween and I can’t wait to see them in their costumes. Our magic meets glam Bratzillaz dolls with their wonderful outfits have definitely taken off with children since they were launched and we know they will continue to be a hit for Christmas.”
Bratzillaz, which are available in toy shops now, each come dressed in a fashionable outfit with boots and an adorable mischievous pet, which has sound or light features. Each character has a special power and personal ‘witch mark’ symbol. Also included with the doll is a broom hair brush, doll stand and spell scroll. Bratzillaz dolls are suitable for ages eight years plus, priced at around £24.99 and available from all good toy retailers nationwide.
Do you and your children believe in magic? Tell us in the comments below or tweet us @FemaleFirst_UK
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