T-Mobile has launched new child protection secion on its website aimed at those buying a mobile for use by a child.
T-Mobile has put in place information and safeguards in place to protect children and offer advice and tips to parents to help keep them safe when using their phones.
The new pages have been developed with NSPCC who have given input and advice on direction and content.
Zoe Hilton, Policy Advisor for the NSPCC said: "Mobile phones are immensely popular with children and offer them new ways of communicating and having fun. However they also expose children to a range of new risks and the private nature of mobile phones makes around the clock parental supervision almost impossible. We support this work to raise awareness among parents and carers about the risks and help them to educate and empower their children to stay safe."
But this isn't the first project launched by T-Mobile to help protect children. In 2005 the company launched Content Lock which was one of the industry's most advanced filtering systems, which prevented children from viewing 18-rated materialon the phones. It also ensured that any chatrooms avaliable to all their customers were fully moderated.
Jim Hyde, MD for T-Mobile said: "We treat the issue of mobile safety as a top priority and do everything we can to protect children who access services on our phones with a range of features, such as Content Lock. The new advice on our website, that we have developed in conjunction with the NSPCC, extends this further and will help parents and carers to educate children on the potential risks associated with mobile phone use and how to behave responsibly."
For more information on how to protect you child then visit the website on www.t-mobile.co.uk/adviceforparents