George Lamb and Cadbury Wispa Team Up for New Foundation Launch

by Shabana Adam | 12 July 2012

Lamb wants people to do things just for the sake of it

Cadbury Wispa is on a mission to get the nation mis-spending time well, and has joined forces with TV presenter George Lamb to launch a foundation to do battle with boredom, after research reveals that over 60 per cent of us are eager to mis-spend more of our time... well.

Having asked the country about how they spend their time and finding that almost halfwould be happier if they spent more time doing things they enjoyed; Cadbury Wispa has launched The Wispa Time Well Mis-spent Foundation – which will be supporting Brits who have a ridiculous but brilliant idea of how to mis-spend time.

"...mis-spending time well is a great way of recharging your batteries. The most beneficial way to goof off is to pursue activities which are enjoyable, engaging and done for their own sake."

With nearly half of Brits admitting they don’t have time to do the things they truly enjoy, the TWM Foundation has been set up to encourage us to get the most out of every moment and offer assistance to anyone wanting to do a bit of serious goofing off.

Psychologist Jeremy Dean said: “There's great pressure to be productive nowadays, especially in this economic climate and this is clear from Cadbury Wispa’s research with 80 per cent of us feeling guilty about taking time out. We shouldn't though, because mis-spending time well is a great way of recharging your batteries.

“The most beneficial way to goof off is to pursue activities which are enjoyable, engaging and done for their own sake. You are then much more likely to create the psychological state of 'flow', which is when you feel absolutely in the zone and completely absorbed in your task.”

At his swanky London flat, using 224 video cassettes, 178 CDs, 98 books, a Wispa and one cup of tea, George Lamb has created an example of time well mis-spent by building a gigantic domino rally to put milk in his tea.

The Goofing off guru said: “Time Well Mis-spent is a great philosophy. It has the potential to uncover some interesting, quirky and sometimes plain ridiculous ideas. Creating the domino rally was totally pointless, but epic!

“And I hope it will inspire others to get their creative juices flowing and to apply to The Cadbury Wispa TWM Foundation.”

The Cadbury Wispa Time Well Mis-spent Foundation is now open for entries on the Wispa Facebook page and will close on 20^th August. Each week 10 lucky applicants will be selected to receive Goofing Off Grants, with £1,500 worth of prizes up for grabs each week.