For example, when surveyed about what they would tell their child if they asked ‘what are blackholes?’ less than a third (27%) knew that a blackhole was a curvature of spacetime due to an intense gravitational field. 43% said it was ‘somewhere in space where you got lost’ and 11% said ‘somewhere where you can time travel’.

The research also gives an insight into why parents don’t know the answer, with 63% citing they forgot the answer from school, 16% blame the school for teachers setting their children ‘strange questions’ and 12% believe their education let them down.

Paul Moreton, Channel Head, Watch says, “It’s fascinating to see how parents tackle difficult questions brought to them by youngsters and how many of us will actually make something up rather than deal with the truth. What Do Kids Know? will enable the viewer to find out a little more about how kids minds work and shows the size of the knowledge gap between adults and children.”

What Do Kids Know? is a new prime time game show that pairs celebrities with kids and attempts to unravel what goes on in kids’ minds.

Hosted by comedian Rufus Hound, this exciting and engaging new ten part series takes three celebrity captains, including regulars Sara Cox and Joe Swash, and pairs each celeb with a child.

Formatted to play on the communication gap between adults and kids, each round pitches big brain with little brain. Cue outlandish descriptive rounds, lots of crossed wires and outright anarchy as the kids and celebrities race to win.

What do Kids Know? premieres on UKTV’s entertainment channel Watch on Sunday 10th January 2010 at 5pm.

Tagged in