John Lewis had a very healthy 2014
According to Reuters John Lewis has seen a 5% rise in its sales in the last 5 weeks. Black Friday and the last minute Christmas rush were responsible for the healthy takings over the festive period.
Black Friday was so successful due to products such as fitness trackers, coffee machines and kitchen appliances- revealing that technological gifts were at the top of everyone’s Christmas list last year.
Over the 5 weeks, the stores took a total of £777 million pounds, which is up by 4.8% year on year, with a respectable 19% jump for its online sales.
In fact 36% of all sales were online and more than half of those customers opted to click and collect their purchases to ensure they had them in time for the big day.
"This year confirmed the new shape of trade for Christmas, with an early peak at the end of November driven by Black Friday and last-minute gift buying," said Managing Director Andy Street.
John Lewis, which is now 150 years old, performed better than many of its rivals due to its online range, richer customer base and modern stores, attracting the crowds. The company is so proud of its takings that it is one of the first of its kind to release is performance over the Christmas shopping period.
Next also saw a healthy income in Christmas sales, resulting in less discounting than its counterparts.
Marks and Spencer, Sainsburys and Tesco plan to release their takings next week.
Many companies akin to John Lewis are entering 2015 more optimistically as there is the possibility of increased income and therefore more employment within the business.
We wonder if it has something do do with Monty?!
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