‘Through The Pain (She Told Me)’ is the dazzling new single from P Diddy, featuring the soul-filled vocals of Mario Winans, set for release on August 20th and 27th - digital and physical respectively. Taken from the Bad Boy/Atlantic Records, UK Double Gold-certified album Press Play, the commercial single will also contain the blazin’ hot ‘P Diddy Rock’ track. Featuring super-producer Timbaland, Atlantic label-mate Twista and Shawnna, this additional track mixes deep house cheekiness with a Hip-Hop sensibility, creating a vibe that transcends both. ‘Through The Pain (She Told Me)’ has already been added to the Galaxy Network and to the B-list at Radio 1Xtra. If anyone knows how to get a party started, it’s P Diddy. Good Hip Hop producers create hot beats, beats you can dance to, rhyme over and remember. Great Hip Hop producers however create a sound. They have a point of view.
And with the UK Double Gold-certified album Press Play released last year, there is definitely a point of view. Its arrival signalled the first solo project in five years and first studio album since 2001’s The Saga Continues.
Since then, singles like ‘Come To Me’ with Nicole Scherzinger (which zoomed into the UK Top 10), the amazing Just Blaze produced -‘Tell Me’ featuring Christina Aguilera and the explosive ‘Last Night’ have gone on to set club floors on fire.
Other guests on the album Press Play include: Mary J. Blige, Jamie Foxx, Big Boi, Timbaland, Brandy, Cee-Lo, Ciara, Nas and Twista.
On the production side, P.Diddy welcomes such studio stars as Kanye West, Just Blaze, Pharrell Williams, Havoc from Mobb Deep, Will.I.Am from the Black Eyed Peas, and Rich Harrison to mention a few.
On its surface, Press Play is a love story, a sly romantic tale of two people who meet, seduce each other and fall in love and then experience the inevitable pain of that love breaking.
But underneath all that, Press Play is the tale of a dreamer, a hopeless romantic, who is balancing the dream-state of his passions with the passions of his dreams coming true.
In other words, what happens when you have access to everything you ever wanted and yet you still want to grow? In its wide-reaching breadth of sounds and moods, deep in the sexy staccato of the keyboards and the snare of the blaring horns that heighten the grooves, you can hear the sound of a man on a mission to create something new.