Example has invested a six-figure sum in UK Tech Startup WantMyBet.
Example
The 33-year-old rapper - real name Elliot Gleave - has joined a long list of celebrities including Ashton Kutcher, Madonna and U2's Bono who have added startups to their business portfolios.
Talking about the new venture, Example said: "It's a really exciting time in the UK for new enterprises and entrepreneurs. I've been keeping my eyes out for new emerging companies and WantMyBet was one that grabbed my attention. Combining the social element with betting is a very interesting space that I can see doing very well."
The company helps bettors placing stakes on football games by revealing statistics and success rates of each tipster, helping them separate the 'cash cows' from the 'stinkers'.
And Example admitted it was the perfect partnership as he is a "massive" football fan and would use the site himself.
He added: "WantMyBet is a genuinely innovative platform that I think will change the way people place their football bets. Being a massive football fan I'd definitely get on this site to find tips for the weekend."
Bettors can sign up to the service at www.wantmybet.com
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