Rapper and technology entrepreneur MC Hammer is launching his own search engine website.
The U Can't Touch This hitmaker, real name Stanley Burrell, has spent two years developing WireDoo and he announced the new venture at the Web 2.0 summit in San Francisco on Wednesday.
He told convention attendees his new initiative would prove to be better than market leader Google - thanks to a "deep search" ability.
Burrell said, "It's about relationships beyond just the keywords. Search once and see what's related."
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