We were talking with Your Demise last night, about whether they buy CDs, and they were like...we're too poor to buy CDs. If you're a band, you can't buy a CD, because you spend all your money on the touring part. Music's music at the end of the day, it's there to be heard.

-With the amount people are illegally downloading, or not buying albums, is the emphasis on touring to make money?
Well, yeah pretty much. It's going to happen in this day and age - people are going to download.

People would rather come and see a live show than buy a CD. There's literally no money to be made from buying CDs anymore. The main income from bands these days is live shows.

-Shifting back to Sinners Never Sleep, it seems more of a heavier, grittier influence on some of the tracks. Was that what you were aiming for, or just how it naturally came out?
It was just more natural. When we did the last CDs, we were a lot younger. It's a natural progression of us writing musically. You'd be cheap-skating yourself if you just wrote the same record.

We've taken a lot of influence from a lot of bands. I think you can hear it in our music, people like Incubis and Jimmy Eat World. Then, people like Brand New, the heavier stuff. We had a lot more time to sit down and embrace what we were writing, and get in the zone.

-What did Garth Richardson bring to the writing session?
He brought balls, and an old-school vibe. To have him there helping us out was good, just to hear someone else's ideas that we've never worked with before.

It makes it a whole new experience. He was bringing all these people to the table, we were like...this is amazing. We were in LA and really concentrated on the CD. At home you have a lot more distractions, but we really concentrated in the studio to make the best record we could.

-Do you still get moments of being awestruck by what's happening with this band?
Yeah. It could be on massive shows, like Reading Main Stage or something. Well, it doesn't matter what size the show is, even when you're in a random place in the world, like Poland or Australia.

You look out and you're like...wait a minute, I'm f****** two days away from my house, but there's still people who want to come see us play. It's crazy.

-Earlier in the year, there was disappointment when the blink-182 tour was cancelled. What were your thoughts on that?
Absolutely gutted. We lost out on three tours in a week, that was one of them. We had one that we didn't announce, but it would've been f****** great. It would've been us going to South America, we've never been there before.

We missed out on three tours, but everything happens for a reason, you know? They asked us to go back on the tour next year, but obviously we can't commit. It's such a long way down the line, we don't know where we're going to be.

We were a bit bummed out, but we've been pretty lucky with our CD entering the charts. Hopefully it'll be the start of a good cycle for us.

-You've been named as Future Flame Ambassadors for the 2012 Olympics. What did that mean to you?
First of all, to be associated with a brand as big as Coca Cola, is huge. Then, secondly, probably the biggest thing to happen to our country in the next however long, in the Olympics.

For us, we'll get to do something important and be role models for people our age. There's a lot of hard work that people do, that goes completely unnoticed.

The youngsters always get criticised as well, they don't get recognised for the really good people that are doing something positive and beneficial for their communities.

It's a privilege to be a part of it. It's going to be great fun. It's the Olympics, it's only going to happen once in our lifetime.

-Looking past the album and this tour, what are your plans?
After this tour, we fly straight out to America to tour with Mayday Parade for about a month. Then we come back and do a little bit of Europe at the end of the year.

Next year, it's a whirlwind again. We go to America. We've got Soundwave in Australia in February. We're hopefully going to come back to the UK to tour in March, then it's the festival cycle.

Lots of stuff in the pipeline, it'll get us back on the road. It's been too f****** long.

Read our review of Sinners Never Sleep right here, and check back tomorrow for a live review of the opening night of the tour.

Female First - Alistair McGeorge

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