Universal will mark its 100th anniversary in 2012, and will commemorate its centennial with a yearlong celebration honoring the studio’s rich film history and cultural legacy.
The campaign draws its inspiration from Universal’s extraordinary and diverse library of films, many of which will be highlighted throughout the year, and is designed to engage fans of all ages in the art of moviemaking.
A significant element of the centennial includes the extensive restoration of thirteen of the studio’s most beloved titles such as To Kill a Mockingbird, All Quiet on The Western Front, Jaws, The Sting, Out of Africa, Frankenstein, and Schindler’s List.
Universal Studios Home Entertainment will kick off the celebration in January with a special 50th anniversary release of To Kill a Mockingbird, debuting on Blu-rayTM for the first time ever.
Throughout the year, Universal will pay tribute to other influential films in the Universal library with special events and Blu-rayTM releases of such iconic classics as Jaws and E.T.: The Extra-Terrestrial which celebrates its 30th anniversary.
Universal will reveal an updated animated logo tied to the centennial. The animated logo will make its first appearance in front of Dr. Seuss’ The Lorax at its premiere in February, and for its U.S. theatrical release beginning March 2nd.
Other activities surrounding the studio’s 100th anniversary include a vibrant social media campaign, special events, theme park activities, promotions, and many surprises to engage fans throughout the yearlong celebration.
'This is a proud moment for all of us who’ve had the privilege of working at Universal Pictures,' said Ron Meyer, Universal Studios President and COO.
'Our centennial is designed to bring special memories back to longtime movie lovers and fans, and to engage new audiences with our extraordinary library of films for the first time.
'Our goal, a hundred years later, is to preserve, restore, and continue the iconic legacy of this studio for generations to come.'
Tagged in Universal Pictures