Meadham Kirchhoff caused a stir when they hit London Fashion Week in 2006 as part of the Fashion East show but since then they have gone from strength to strength and this year they recieved the backing of Cotton USA for their LFW show.
English Edward Meadham and French born Benjamin Kirchhoff graduated from Central Saint Martin’s in 2002. The pair launched their womenswear collection, Meadham Kirchhoff, as part of Fashion East in February 2006 and have since had commissions with Kylie Minogue, the Danza ballet group, and most recently designing collections for Topshop.
For spring/summer 2010 Meadham Kirchhoff explores the familiar and the banal – the things they intrinsically love and the things that they do not. The collection is about purity, emptiness, focusing on illusion and disillusion, with strong sculptured pieces inspired by ancient Greece.
The collection mixes sporty elements alongside the softest most delicate vintage and inspired pieces. Together the duo further experiment with excessive draping and exaggerated volume. Cotton plays a strong role in the collection, with cotton canvas and voile trousers, muslin shirts and dresses, as well as oxford shirting draped shirts and skirts.
“We are flattered to have been selected for the Cotton USA sponsorship and look forward to building this relationship,” says Edward Meadham. We are always keen to feature cotton in our collections. It’s such an exact material to work with - it always drapes and falls so elegantly,” continues Meadham.
Stephanie Thiers-Ratcliffe, International Marketing Manager of Cotton USA says: "Meadham Kirchhoff is the perfect sponsorship fit for Cotton USA. We have a strong commitment to supporting up and coming designers, and the duo represent some of the hottest fashion talent out there.
The Cotton USA Sponsorship was awarded in previous years to the likes of Nathan Jenden, Sinha-Stanic, PPQ, Preen, Gardem Paris and Deryck Walker, and is a huge boost for designers looking for ways to grow and improve their work.