Retail analysts estimate the Duchess effect is responsible for boosting the economy by £1bn.

Alexandra Richmond from Mintel said: 'Women in the UK aged 25-34 and are most likely to want to recreate the style of the Duchess of Cambridge.

'The average dress from Reiss nudges the £200 mark and the versatile nude LK Bennett sledge shoes cost £195.

'Even the occasional chelsea blow-dry or the outlay on hair styling products to recreate her glossy hair style would all add to the spend.

'They could easily spend £250 a year buying into a couple of pieces that she owns. This would see Kate's influence generate spend in the region of £1bn.

'In a way, it enables us to buy into a little bit of her fairytale lifestyle - particularly during these austere times when a little escapism goes a long way.'



Clothing chain Reiss, one of Kate's favourites, also posted a near doubling of profits.

Read more: http://www.dailymail.co.uk/femail/article-2087981/Duchess-Cambridge-indulges-retail-therapy--revealed-women-spend-250-look-like-Duchess.html#ixzz1joKWnn91


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