Fearne Cotton is set to launch a pop-up store.
Fearne Cotton
The 35-year-old television presenter has admitted she is planning to set up a temporary store and sell a number of her possessions she has collated over the years when she has finished filming her 10-part series 'Fearne on Fashion'.
Speaking about her upcoming plans in the third episode of the show, which has been published on Huffington Post website, the blonde beauty said: "The secret's out. At the end of this series I'll be opening my own fashion pop-up."
And Fearne - who has 16-month-old daughter Honey and three-year-old son Rex with her husband Jesse Wood - has sought the advice from 56-year-old English retail consultant Mary Portas about her new store.
The 'Mary Queen of Shops' star has advised Fearne to let go of things she loves, and if she doesn't even like the garment she shouldn't sell it.
The flame-haired star said: "If you don't love it don't put it in.
"Fifteen years ago everybody was after status symbols, today it's status stories. So they'll come out and go, 'I popped into Fearne's shop and I bought this outfit...' Little stories. It just makes people feel great about what they bought."
And the launch of Fearne's pop-up shop is set to feature in its own special episode.
Meanwhile, Fearne has described herself as a "bargain hawk", and has credited herself as a "style binger" always on the look-out for great deals, a trait she has possessed ever since she was child and woul;d rifle through Wembley markets for cheap items.
Speaking previously, she said: "Fashion gets me going. I'm a bargain hawk, a style binger, a fashion devourer.
"My childhood was spent scouring Wembley market for tops for £1 that I could match with my slightly dodgy Spice Girl platform trainers.
"My eyes would widen and my heart rate would quicken at the possibility of spending my small amounts of pocket money on the best bargains waiting to be discovered."
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