Fearne Cotton will only buy expensive clothes if she knows she will wear it "until [she] dies."
The 35-year-old television and radio presenter has admitted she regularly shops in charity stores, but if she was to venture to a designer brand she would have to strongly consider what products to purchase and whether will get a lot of wear out of the garment.
Speaking about her wardrobe choices and shopping habits to the Metro newspaper, she said: "It might be from a charity shop, or River Island. And if it's expensive it's got to be something I'm going to wear until I die."
And the blonde beauty - who has three-year-old son Rex, and 170-month-old daughter Honey with her husband Jesse Wood - has admitted she "loves clothes" and although she has adorned "some awful outfits" in her time, she believes she has finally learnt what styles suit her.
She explained: "It's not about elitism or being cool because I'm not either. I just love clothes! When I was younger I wore some awful outfits and got it so wrong. Not that I'm getting it right now, but I know what suits me. Like all women, you want to enhance what you feel. Some days I want to be tomboy, and some days I want to be loud."
Although Fearne has admitted she "loves" her job, her family are her "absolute everything" and are at the "core of [her] happiness".
Speaking about her brood, the 'Happy' author said: "My family is both at the core of my happiness and the hardest thing I've done. Because you care so much, and you want these little people to be set good examples, and then you cock up and feel awful. It's a whirlwind, but it is my anchor to everything in life. Work I love and I care about but family, that is my absolute everything."
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