Founder and producer of the event Tessa Hartmann said: "It’s hard to believe this is our 6th annual event. For a country the size of Scotland, I am absolutely thrilled that this is recognised around the world as one of the key events in the global fashion calendar.
 
"We have achieved a highly credible international platform to showcase our nations diverse range of fashion innovators and creators. To have this impressive panel and VIP guest list descend upon Scotland for one night is an honour and incredible opportunity for all the nominees. 

"It wouldn’t be possible without the support of our generous partners and to them I am most grateful.  Given the diversity of the judging panel and guest list, this is not just about showcasing our fashion talents; this is about showcasing a fashionable Scotland.

"From our innovative shopping destinations, luxurious hotels, local culture and of course leading style, it’s a major platform for Scotland as a nation."

Amongst the 12 awards, which open for entries on 13th March online, organisers have announced a new category for 2011  ‘Fashion Ambassador’.  This award will recognise the work of a non-Scottish individual / business, who has made a significant contribution to the promotion of Scottish designers, or Scottish manufacturing or the profile of Scottish fashion around the world.

The evening will take the format of the official awards ceremony, a Gala VIP dinner, Swarovski catwalk show and the Capital FM after party, with exclusive live performances.

As fashion figures begin to make their travel plans to this sought after event, the debate will begin. Who will walk away with Scotland’s most coveted fashion crown?

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