Fearne Cotton will front New Looks organic cotton festival collection.

The TV presenter launched the online ad campaign called ‘Go Organic with Cotton’ last week.

The range will be available in all 576 New Look stores from 22nd July.

The women’s range includes dresses, trousers, tops, denim and accessories. Organic menswear, baby and maternity collections will also be available.

“Go Organic with Cotton is the perfect wardrobe for summer – fresh, summery and easy to wear. Fearne is the perfect face for the campaign and with the work Publicis Dialog has developed, the potential reach and appeal is huge,” Helen Walker, New Look brand communications coordinator, told mad.co.uk.

New Look has a trend of using well-known celebrities to front marketing campaigns and has previously enlisted Hollywood actress Drew Barrymore and model Kelly Brook to promote their ranges.

Caz Moss

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