Max Factor are the latest casualties of the credit crunch after they have been forced to pull out of the US market.
The American make up brand, owned by Procter & Gamble will discontinue all lines in their home country after over 100 years in the industry. However they will continue to sell Max Factor products in more than 70 other countries, including the UK.
P&G also own Cover Girl which they now plan to concentrate on promoting in the states.
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