Kiss Goodbye to Breast Cancer
Avon, the world's biggest supporter of the breast cancer cause, today announces the launch of a new online film and viral campaign which will spread a crucial message about breast awareness.
Fronted by Radio 1's Edith Bowman, Avon's 'kiss goodbye to breast cancer' campaign brings together a number of breast cancer survivors in a short film which aims to save millions of women from the disease.
Statistics show that one in nine women in the UK will be affected by breast cancer at some point in their lives. Through the campaign, Avon is asking women to send the link via email to nine women in their lives, to spread the message that early detection is everything.
The online campaign will spread the TLC message - encouraging women to Touch, Look and Check their breasts for early warning signs of breast cancer. President of Avon UK, Anna Segatti - herself a breast cancer survivor - features in the film.
Says Anna Segatti "Making this film was an extraordinary experience. It was a real privilege to be in the company of such brave and inspiring women.
"As a breast cancer survivor this cause is particularly special to me and I'm proud that, as the company for women, Avon has now raised nearly £15 million in the UK for the breast cancer cause."
Dr Alexis Willett, Head of Policy and Involvement at Breakthrough Breast Cancer, says "Being breast aware is as simple as knowing what your breasts look and feel like normally, being on the lookout for any unusual changes and getting them checked out by your doctor.
"The TLC message is an easy reminder to get in the habit of touching, looking and checking your breasts on a regular basis. You can make it part of your routine by giving your breasts some TLC when you're in the bath or shower, or while getting dressed in the morning."
The beauty giant is launching the online campaign in advance of Breast Cancer Awareness Month. Having raised nearly £15 million for breast cancer charities in the UK over the last 17 years, Avon's 'kiss goodbye to breast cancer' campaign develops the educational element of its philanthropic programme.
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