Oliver Proudlock calls his girlfriend "pig" because she is "cute" and loves to gorge on food.
Proudlock at his Serge DeNimes Spring/Summer 15 collection launch holding a bottle of AquaVita
The 'Made in Chelsea' star was joined by stunner Emma Connolly at the launch of his Serge DeNimes Spring/Summer 15 fashion collection last night (18.03.15), and while the hunk joked the model is a "complete pig", he also praised her for being "very fun and down to earth".
He exclusively told BANG Showbiz: "She's amazing, we get on so well. We're in a similar sort of industry, in fashion, creative. She's very fun and down to earth, she's amazing.
"We call each other pigs, just because we can occasionally be pigs and veg out and eat pizza.
"I should say one of the main reasons I call her pig is because she's very cute ... but then she's also a complete pig.
"She Instagrammed a photo of me the other day and put a pig nose on my nose."
Proudlock was also joined by his 'Made in Chelsea' co-star Stevie Johnson and Rizzle Kicks' Harley Sylvester at the bash and while he was delighted with the job done by the 12 male models who strutted their stuff at east London's Hoxton hotel, he hasn't ruled out Emma being a model on his upcoming Serge DeNimes women's collection.
He added: "We're about to release our first women's collection in April. We haven't decided on models yet but we'll see. Who knows?
"I want to build the brand organically, I don't want to just chuck it all out there. I want it to be a natural, organic process. Otherwise, it would be too much and you lose control."
Proudlock - who is currently training for the London Marathon, which he is running for the British Heart Foundation - wore a classic cap sleeved Serge top at the event and admitted that on his cheat days he is glad to have Emma by his side as they both love to munch popcorn and pizza.
The star - who is using cholesterol-reducing protein supplement Forza LipoWhey during his training - explained: "During the week I train really hard and I've been taking a lot of carbs and protein and then on the weekends I see it as my rest, sort of cheat days I guess.
"It's been nice to have a fellow pig by my side.
"I eat dark chocolate every night, I love pizza and popcorn as well."
Former 'Made in Chelsea' star Hugo Taylor also appeared at the event to support Proudlock and was clearly impressed with his former cast-mate's physique as he retweeted a Twitter message from last night's bash describing him as "so ripped".
Hugo, Stevie and other guests drank the latest vitamin infused spring water, AquaVita, at the star-studded event.
The Serge DeNimes Spring/Summer 15 collection launches online today (19.03.15) at SergeDeNimes.com.
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