Rocker Jon Bon Jovi is threatening Mijovi drink makers with legal action because he thinks the beverage bears too much similarity to his own name. Marcos Carrington launched the coffee-based product in 2004 and claims he was inspired to name the drink Mijovi after his girlfriend Jovita.But the Bad Medicine singer is demanding Carrington change the product label - which is also marketed using the slogans "itsmijovi" and "itsmilife" - or face a court battle.In a recent letter to Carrington, Bon Jovi's lawyer Peter Laird says, "As you should be aware, one of Bon Jovi's most popular songs is entitled It's My Life."We hereby demand that you immediately cease and desist all further use of the name Mijovi and It's My Life."Carrington has since agreed to stop the use of "itsmilife" in his marketing campaigns, but protests: "It is just unfair. (itsmilife) means it's my jovial life."It is unfair because Mijovi has nothing to do with Bon Jovi."

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