Joe Wicks has joined forces with one of the UK's biggest new YouTube talents.
Gabriel Sey and Joe Wicks
The fitness coach is just one of the stars to team up with YouTube for a new initiative to support emerging talent on the video sharing platform, with Joe championing Gabriel Sey on fitness and family for a new initiative called 'The Rise'.
Joe said: "I love Gabriel's style, his energy and his videos - they are inspirational for the whole family. It's great to see him building an audience and doing it with such honesty and personality. YouTube is the perfect place for a talent who is committed to making people healthier and happier even in these challenging times."
Whilst Gabriel added: "It's wild to be part of The Rise and alongside such a hero like Joe Wicks. He's an inspiration to creators everywhere, and his videos are proof that there's an audience out there of all ages who want to find out more about fitness and health. We can work together for a better future for British families."
Rapper KSI has decided to join forces with comedian, musician and presenter, Yung Filly.
He said: "Yung Filly is an absolute legend - he’s funny, talented and has got big things ahead. Every time I’ve worked with him we’ve had a great connection, so it was a no-brainer to name him as a rising star talent for The Rise. YouTube really has levelled the playing field so that anyone - whatever their background - can be heard, and I think it’s great that we’re shining a spotlight on the new talent to watch."
Whilst Yung Filly added: "Having come up on YouTube, I have seen first-hand the opportunity the platform gives to young people to showcase their creativity and build a brand. KSI is no doubt the best example of what’s possible. He is THE YouTube pioneer and has led the way for many of us to follow. His ambition to not just stick to one lane in life is something that defines YouTube and myself, which makes me proud to partner with him on The Rise."
Other partnerships include Yammy and SJ Strum, GRM Daily and Meekz Manny and Colin Furze and Kids Invent Stuff.
Ben McOwen Wilson, Managing Director of YouTube UK, said: "Looking at the lineup of creative entrepreneurs for The Rise takes my breath away. Their voices - so bold and so brilliantly British - are shining examples of what’s possible on the platform.
"I’m incredibly proud that YouTube continues to be a platform for such wonderfully creative talent from across the UK, and is a great reflection of diverse, modern Britain."
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