Sunil Bohra of Bohra Brothers, will be launching an online music studio named BB Music Studio. The music company will challenge the dominance of big music labels like T-Series, Yash Raj Music, Venus, Saregama and others who buy and control the music rights of most Hindi films.
BB Music which will launch with the release of the music from movie 'Saheb, Biwi aur Gangster,' will target producers of small to medium budget movies. Whereas big music firms currently pay the one-time music acquisition, BB Music Studio aims to promote movie music albums at initial cost to the producer of the movie. Only after the music starts selling is when the studio plans to split the revenue with the producer in 70:30 ratio favouring the producer. As well as this, it will also offer monthly reports of revenue earned by the movie album and even give a split of sales across mobile, online, radio, digital and physical sales.
Under the proposed system, the film producers will continue to remain the ultimate music rights owner. At present this is not being done by the big labels who typically acquire the music rights of films at a one-time cost, with the promise to promote the music across TV channels, radio, online etc. However several, film producers have alleged that the big labels never spend enough to promote their film music and they are not even in a position to do anything about it having sold the music rights to them. Also, if the music album does do good business, they are not entitled for a share in profits, which isn't fair as the music has appeared in their film afterall.
According to The Financial Express, the creative producer of BB Music Saurabh Varma said: "Producers urgently require a transparent system to know the financial of their music sales as the physical sales of music albums have almost become negligible and digital music is where the revenues are being generated. We will be choosy in what projects we promote but once that stage is crossed, it will be all transparent transactions."
BB Music Studios will launching on the 30th September 2011.
Female First Haleema Shabir