Breast Cancer Awareness month
We live in a world were gadgets are the norm. We take them everywhere with us. To the shops, days out and even use them at meal times. For some, however, are demanding more from meaningful innovations to help improve the health and mental wellbeing of their loved ones, with some claiming that they would be prepared to part from technology, in favour of innovations that would make them healthier and happier.
Phillips carried out the study to find out what Brits want, and found that they want more than just the latest fad gadgets- they want innovation that makes them healthier (53%), happier (49%), and safer (48%).
Brits prove that they have a healthy understanding of what innovation can do to improve our daily lives. 88% revealed it would have a positive impact on their work, with a further 79% saying they would notice a difference in their health and well-being.
With the UK population over the age of 65 set to increase to 4.1 million by 2030, 74% want more innovation that will improve our lives as we get older, as well as 42% supporting the healthy development and education of our children.
The survey looked into the future asking participants what innovations they would like to see in 100 years’ time. The majority of Brits claimed they would most like to see a pill that cures all illnesses rather than the invention of household robots.
Brits revealed that the best innovation from the last 100 years is antibiotics with 72% agreeing to this. The internet received 52% of the vote followed by 40% of keyhole surgery and pacemakers at 33%.
Independent Cyber-Psychologist, Dr Jacqui Taylor, commented on the findings: “Surprisingly, only a quarter of respondents to the poll said smartphones were the most meaningful innovations of the last century, whilst innovations that improved their health, well-being and sense of security were the ones to top the list.
The British still love technology that keeps them connected with each other, but there is a greater demand for innovation that has a positive impact on their home and family life. They want innovations to understand and address their deeper human needs.”
Respondents to the survey did see the potential benefits of using connected devices in improving healthcare (54%), education (44%), and in making British towns and cities safer (43%).
Head of Brand at Philips UK and Ireland, Wander Bruijel, commented: “Technology that keeps us connected has fundamentally changed the way we live, work and interact with one another. But as some key societal trends and challenges catch up to us – such as an ageing population, a pressure on our environment, and a desire to live more happily and healthily – it’s not surprising that we are looking for innovative solutions that address those more meaningful concerns.”
Philips UK has recently launched it’s ‘innovation and you’ campaign. To see how Philips is improving people’s lives around the world visit www.philips.com/innovationandyou.
Tagged in advice Technology Brits