However, the younger generation overwhelmingly agree with the statements that mature women were less likely to progress in their career (53 per cent) and very likely to be overlooked in job interviews (76 per cent).

The 50+ woman and sex
They were at the forefront of the sexual revolution, enjoyed the introduction of the pill and free love in the sixties, and decades later they’re still at it, according to the findings which reveal women over fifty have better sex than younger generations.

The study uncovers that 67 per cent of women think that females in their 50s and beyond are more sexually confident than younger women, while nearly half (47 per cent) believed that women from the original Generation X are more likely to experiment in the bedroom and try new things.

And it seems the secret to sexual success is personality, as 76 per cent of respondents agree that female baby boomers are more confident than their younger counterparts, and a further 88 per cent declare that they have more fun than women in their 20s, 30s and 40s.  

However, in spite of looking fabulous and feeling sexier than ever, when it comes to being a cougar and bagging a toy boy, opinions about age gaps in relationships are still totally one-sided. Nearly 94 per cent agree that it is socially acceptable for a man to date a woman ten years his junior, but only 55 per cent think that it is permissible for an older woman to have a toy boy.

Lynda Bellingham (62) is the newly appointed face of over-50s online retailer isme and comments: “This research tells us what we’ve all known for some time – that reaching 50 means that society starts treating you differently. But times are changing – and women are standing up to be counted. With a third of the population now aged over 50 we are a voice that society cannot afford to ignore.

“Reaching 50 is the start of a new, often liberating, chapter in our lives - many of us feel more body confident than ever before, we take pride in our appearance and have a great sense of style and are feeling more empowered that ever.  Age is a state of mind and it is high time that outdated opinions in the business world and society in general catch up.”

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