Some of the most popular Mr. Men characters will feature in exclusive gold heart designs for the Variety Club Gold Heart Appeal, Perfect for Gifting this Valentine's Day

LONDON: (07 February 2007): Four of the most popular Mr. Men and Little Miss characters will feature in exclusive gold heart designs for the Variety Club Children’s Charity annual Gold Heart Appeal, and these limited edition treasures are perfect for warming the hearts of those closest to you this Valentine's Day.

Little Miss Sunshine will help brighten smiles this winter season, along with Mr. Happy, Mr. Tickle and Little Miss Naughty. The limited edition gold hearts have been designed in conjunction with Mr. Men author and illustrator Adam Hargreaves and each badge comes paired with a soft toy of the corresponding character. The badges, which first appear in store this January and are on sale throughout February, will make the perfect Valentine’s Day gift for that special someone.

The Variety Club Gold Heart Appeal has been raising much needed funds for the charity for the past 15 years. Each year, there is a new gold heart badge design and these limited edition badges are now regarded as collector’s items.

Adam Hargreaves says: “A Variety Club Gold Heart is a great way to show someone you care on Valentine’s Day. Not only will you make a loved one smile, but you'll also help the Variety Club bring sunshine to the lives of children in need.”

Russ Kane, Variety Club’s Chief Barker says: “To date, Gold Heart badges have raised £16.5 million in the UK and £30m worldwide. These funds have enabled Variety Club to support sick, disabled and disadvantaged children, as well as hospitals, schools, youth clubs and other children’s charities.”

The limited edition Mr. Men and Little Miss Variety Club Gold Hearts are available to purchase at stores nationwide at a cost of £3 each.

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