Sony has teamed up with royal milliner, Rosie Olivia, to launch the first wearable technology for weddings. Ideal for capturing the day from the bride's point of view. These new veils come with an action cam attached to make sure nothing is forgotten from vows to first dance.
Weddings on Female First
Olivia has previously designed hats for A list celebrities and members of the Royal family and wants every bride to be able to capture her personal memories of her big day.
The two handcrafted veils come with all the usual beautiful detailing but also with a means of capturing unique footage of the day, that would otherwise be just a mere memory for the bride.
This comes after a study that found a third of Brits regret not having a wedding video.
Rosie has called it the 'Bride's Eye View' and presented the collection at a ceremony in North West London.
The collection includes a crown with tiny crystals- still perfect for any princess but with a simple design that hides the camera. Aesthetics are of course important to a bride on her wedding day so it had to be subtle.
Commenting on the exciting project, Rosie says: "Too many of my friends have complained about their lack of wedding videography. I'm getting married soon and wanted to make sure I cover all angles and eventualities. The Bride's Eye View collection will mean the most important vows are captured forever."
"The first 'Bride's Eye View' piece has been created by incorporating a 4K Action Cam into bridal headwear. In making the veil into wearable tech, I hope my brides will look amazing while capturing every moment from her intimate point of view. Sony has helped me make it possible to guarantee that treasured memories will live on forever."
"With my own wedding on the way, my essentials will be something borrowed, something blue and the chance to capture your wedding with a brides eye view'"
Frederik Lange, Head of Digital Imaging at Sony UK and Ireland comments, "It is exciting to see Sony's innovation incorporated into such a design - our digital imaging products are really designed to capture both the everyday and special occasions. We don't want anyone to miss a moment and especially not on their wedding day. Sony's 4K ActionCam provides a lightweight but high quality offering and we look forward to seeing more designs from Rosie Olivia in the future."