British maternity wear label Tiffany Rose has found that being pregnant when you get married is no longer frowned upon. In years gone by brides wore white to symbolise virginity and their wedding night marked their consummation of the marriage. Now with couples living together before they get married and proudly having pre-marital sex- this taboo is now starting to fade away.65% of pregnant brides wore white on their wedding day, proving that this tradition is somewhat redundant for those who don’t believe.
Weddings on Female First
Over three quarters of people think that there should be no stigma associated with a pregnant bride and generally attitudes to children out of wedlock are less offensive than they used to be.
90% went as far as to say that feelings towards brides who are pregnant on their wedding day are a welcome change to traditional views and archaic beliefs that 4% still hold today.
25-34 year olds are the ones who are the most laid back when it comes to pregnant brides, which decreases slightly between the ages of 35-54- which shows that the younger generation find this to be socially acceptable. Many said that it was the example set by celebs such as Jessica Alba, Drew Barrymore and Lily Allen who were all beautiful and bumpy on their wedding day!
Founder of Tiffany Rose, Tiffany London, said: “The results show a significant change in social perceptions towards pregnant brides. There was a time when nothing got tongues wagging faster than a visibly pregnant bride walking down the aisle but nowadays this is not just socially accepted but turning into the norm.”
In the last five years the British maternity wear brand, which specialises in occasion wear made in the UK, has seen sales of their maternity wedding dresses double and now offers all designs in both ivory and white owing to demand.
Tiffany continued: “With two thirds of brides now living with their partner prior to marriage, pregnancy out of wedlock and brides with bumps have become much more familiar in modern life; it’s moved away from the hushed secret it was years ago.
“Most of us know someone who had had children before marriage even if we haven’t done it ourselves so the taboo status has lost much of its power. I think it’s encouraging to see the value marriage still holds with couples today now they have the freedom to have children regardless of having a ring on their finger. We’re fully in support of the way social attitudes are changing.”