By Anton Jenkins from Douglas & Grahame
Do you know what to look for?
Debate has raged for generations but men are still wracked with indecision when it comes to choosing the suit for their wedding day.
Like most dress codes these days, the rules at weddings are constantly changing. One minute it's top hat and tails, the next it's open-necked shirts and blazers. Indeed, as individuality reigns supreme, it's often a case of anything goes.
A wedding is the rare celebration that lets you pull out all the sartorial stops, enabling you to wear something that sets you and your day apart from the rest.
Of course the point of dressing up for your wedding isn't simply to look your best; it's to commemorate your marriage in something that has been specially designed for that very purpose.
Anton Jenkins from Britain's largest independent fashion house Douglas & Grahame said subtle style was key.
"We know that all eyes will be on the bride, and rightfully so, which means ditch the electric blues and steer clear of anything over-patterned. But that doesn't mean you can't stand out - just make sure it's for style rather than anything else."
Anton said a three-piece suit was a subtle way of making your suit that extra bit special.
"I know a lot of grooms worry that they will look the same on their wedding day as they would for a business meeting so it's important to add the little flourishes to help make a difference," he explained.
"A waistcoat is a nice addition, as is a bold handkerchief or pocket square, and don't forget about signature cufflinks, your finest socks (everyone will see them when you kneel down) and a great pair of shoes."
Austen Pickles, founder of black-tie style experts Johnny Tuxedo, said increasing numbers of grooms were choosing dinner jackets.
"A suit is great for more common formal occasions such as job interviews, the work place and social functions," he explained. "You can wear the same suit to work and feel very well put together any other day of the year. But a tuxedo says so much more than that. A tuxedo says 'I am wearing the best and most formal piece of clothing I own because this occasion is of the highest importance and calls for it'.
"The tuxedo has also become particularly popular among younger grooms who love the sense of occasion that goes with it," Austen said.
"We find our Britannia version, with vivid Union Jack lining, has particularly appealed to grooms because it has that extra shot of personality and individual style."
Austen believes modern-day men are going further still to make sure the wedding day photos show them in their best light.
"With a lot of emphasis these days on candid and quirky wedding shots, grooms are also more likely to admit to manicures for those close-up shots of the rings and applying simple make-up to ensure they look their best from all angles. It certainly wouldn't have happened 20 years ago."