Moving Mountains®, the pioneering plant-based food technology company, has officially launching the UK’s first 6oz meatless ‘bleeding’ burger at the legendary burger chain, Hard Rock Cafe London. The burger is also available in 22 other Hard Rock Cafe outlets across Europe.
Moving Mountains Burger
Previously only available in 4oz size in the UK, the London restaurant has added the new and mighty 6oz Moving Mountains Burger, which sizzles, smells, tastes and bleeds like meat but is completely plant-based, to its new menu. The iconic cafe offers a classic serve of the burger, which packs 25g of protein: the Moving Mountains plant-based burger patty topped with cheddar cheese (optional) and a crispy onion ring, served with leaf lettuce and vine-ripened tomato on a toasted bun.
The partnership brings together two brands that offer the best and original burgers to the market. The introduction of the food tech Moving Mountains Burger provides a plant-based ‘meat’ option for flexitarians, vegans, vegetarians and meat-eaters alike, without compromising on taste.
Every Moving Mountains® burger is 100 per cent raw plant meat, 0 per cent cow and looks just like a regular patty. When cooked in the pan or BBQ, it sizzles, smells and browns just like the real thing. And just like the very best juicy burger, when perfectly cooked, the Moving Mountains® burger bleeds through the middle – with beetroot juice instead of animal blood.
By using simple and natural ingredients and incredible scientific processes, the burger replicates animal meat in every way:
- Oyster Mushrooms are the base, which maintains the mouth-watering, succulent texture and differentiates the burger from US competitors. It provides health benefits including lowering cholesterol
- Pea protein provide a source of protein
- Wheat and soy proteins give a fibrous texture akin to the bite and depth of a traditional burger
- Beetroot juice allows a juicy, ‘bleed’ at the centre of the patty
- Coconut oil provides a fatty, satisfying consistency
- Oats help provide the firm structure of the patty
- Vitamin B12, traditionally associated with red meats, has been added so that the Moving Mountains burger can genuinely compete with a beef burger and provide more essential nutrients as the burger contains the RDA (Recommended Daily Allowance) of B12