PETA polled every designer that was involved in London Fashion week and found that 86% of them didn't use fur in their autumn/winter collections.
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The use of fur has dropped despite the PRs from the fur industry pushing harder than ever before for fur to be used on the catwalks.
Ahead of London Fashion Week, fur industry head Mark Oaten commented, "I'll be disappointed if we don't see fur on at least 80% of the catwalks" -as it turned out- his estimation was far from the reality.
"PETA's latest research proves that today's fashion designers won't stoop low enough to buy into the fur industry's failing attempts to keep fur relevant", says PETA Director Mimi Bekhechi. "Modern designers simply want nothing to do with an industry that cages, electrocutes and skins animals alive."
PETA's motto reads, in part, that "animals are not ours to wear" - animals on fur farms are kept in tiny, dirty cages before they're drowned, beaten, strangled, electrocuted and even skinned alive to make fur clothes.
Cruelty-free clothing and accessories can be bought from a variety of designers, including Stella McCartney, Vivienne Westwood, Vika Gazinskaya, Shrimps, Christopher Ræburn, Felder Felder and many more.
For more information, please visit PETA.org.uk.
Tagged in London Fashion Week