Simon Cowell is reportedly getting Louis Tomlinson on the 'X Factor' to boost ratings.
The 55-year-old music mogul plans to bring the One Direction star onto the ITV talent show to make it a "huge success" because the pop supergroup have "always been big ratings winners" and Louis is "the most outspoken of the band".
A source told The Sun newspaper: "Simon is pulling out the big guns as he is still determined to make this series a huge success.
"One Direction have always been big ratings winners and Louis is the most outspoken of the band. He won't be afraid to tell people if they're terrible, which Simon loves."
The 'Drag Me Down' singer could be replacing Sinitta who usually helps out at the judges' houses part of the competition.
And the 'Toy Boy' hitmaker herself has always been a fan of Louis and reckons it would be "amazing" if he became a full-time judge on the show because he spent "a lot of time last year" as a mentor and "watching rehearsals".
Asked what she thought of Louis as a judge she previously said: "That would be amazing. He spent a lot of time with us last year, mentoring the talent and watching rehearsals.
"I could definitely see him going into music management and production so it's a good place to start."
Simon also hinted during the launch of this year's show that the 1D hunk would make a return.
He said: "I think Louis might be on one of the shows."
Tagged in Sinitta Simon Cowell Louis Tomlinson