Michelle Keegan is in the lineup for a new gruelling reality TV show according to reports.
The former 'Coronation Street' actress is top of producers' wish list to compete on 'Bear Grylls: Celebrity Survivor', an endurance challenge that will see the former SAS soldier take a host of famous faces on a 10-day trek through one of the most dangerous jungles in the world, and is said to make 'I'm A Celebrity... Get Me Out Of Here!' seem easy.
A source told the Daily Star newspaper: "This is going to push the celebrities to their limits and make 'I'm A Celebrity...' look like a walk in the park.
"But it's not about strength, it's about survival, which means brains over brawn."
The show - which will not boast the comfort of a dedicated camping area - will see survival expert Bear, 40, send home the weakest team member every night over a daily campfire showdown until there is just one survivor left.
Other celebrities being eyed for the programme include comedian John Bishop, McBusted star Matt Willis, 'Loose Women' host Lisa Maxwell and Olympian Jessica Ennis-Hill.
Filming is scheduled to begin early next year, with the show broadcast on ITV in April.
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